Viral Media

RoadSense aims to get people thinking about road safety in a personal and memorable way.

This campaign brings it to life as a vital skill. It’s part of a provincial road safety program, but it’s designed to resonate with people. They would visit a physical installation of the campaign, and then take it online by making a pledge, sharing their experience, and spreading the message.

The main goal was to create awareness and encourage people to slow down and avoid distractions on the road.